Brian Song

Director of Product Design  ·  Los Angeles, CA

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Selected Work

07 Projects
Telecom · E-Commerce · Mobile

Mint Mobile Plans Funnel Redesign

Mobile first purchase funnel redesign driving measurable conversion rate improvements across the Home, Plans, and PDP pages.

Automotive · UI · Web

Kia.com Build and Price Tool

Showroom style configuration with live visualization and an integrated path to purchase.

Automotive · Design Systems · Figma

Hyundai Design System

Full design system migration, raw Sketch styles converted to live tokens matched 1-to-1 with engineering production variables.

Automotive · UI · Web

Lexus.com Vehicle Model Page

Narrative driven atomic design system that scaled across all Lexus models globally.

Automotive · Experiential · Web

Immersive Sonic Challenge

Physical SEMA sound booth + global web experience challenging participants to identify the sound of a Lexus supercar.

Aviation · IFE · UI

Korean Air In-Flight Entertainment

Dual sided page flip IFE interface that reimagined how passengers navigate and access in-flight content.

Aviation · IFE · Kiosk

Virgin America Red IFE System

Pioneering in-flight entertainment system with passenger chat and a seamlessly branded check-in kiosk.

Brian Song

About

Design director.
Systems thinker.
Team builder.

I’m a product design director rooted in Los Angeles, where I focus on crafting digital experiences that put people first. My work revolves around human centered design, ensuring every interaction feels natural and effortless. Over 15 years I’ve led and mentored designers at every level, growing teams from the ground up and translating complex problems into intuitive solutions that genuinely connect with people.

I also teach UX and product design at Cal State Fullerton. Mentoring the next generation of designers keeps me grounded in the fundamentals and reminds me why the craft matters in the first place.

15+
Years experience
20+
Designers led
LA
Based

Experience

05 Roles
2023 to Present
Court Avenue
Director, Digital Design
Agency
2022 to 2023
Mint Mobile
Creative Director, UX/UI
Telecom
2021 to 2022
Innocean
Director, User Experience
Automotive
2016 to 2021
Team One
ACD, Experience Design / Senior Experience Designer
Automotive
2014 to Present
Cal State Fullerton
Lecturer, UX & Digital Design
Education

Get in touch

Let’s work
together.