Director of Product Design · Los Angeles, CA
Mobile first purchase funnel redesign driving measurable conversion rate improvements across the Home, Plans, and PDP pages.
Showroom style configuration with live visualization and an integrated path to purchase.
Full design system migration, raw Sketch styles converted to live tokens matched 1-to-1 with engineering production variables.
Narrative driven atomic design system that scaled across all Lexus models globally.
Physical SEMA sound booth + global web experience challenging participants to identify the sound of a Lexus supercar.
Dual sided page flip IFE interface that reimagined how passengers navigate and access in-flight content.
Pioneering in-flight entertainment system with passenger chat and a seamlessly branded check-in kiosk.

About
I’m a product design director rooted in Los Angeles, where I focus on crafting digital experiences that put people first. My work revolves around human centered design, ensuring every interaction feels natural and effortless. Over 15 years I’ve led and mentored designers at every level, growing teams from the ground up and translating complex problems into intuitive solutions that genuinely connect with people.
I also teach UX and product design at Cal State Fullerton. Mentoring the next generation of designers keeps me grounded in the fundamentals and reminds me why the craft matters in the first place.