Kia.com Build and Price Tool
Showroom style configuration with live visualization and an integrated path to purchase.
Role
Director, Digital Design
Year
2023
I'm a Director of Product Design in Los Angeles. Over fifteen years I've led human-centered design across automotive, telecom, and aviation, and mentored designers at every level.
Los Angeles, CA
I'm a product design director rooted in Los Angeles, focused on crafting digital experiences that put people first. My work revolves around human-centered design, ensuring every interaction feels natural and effortless. Over fifteen years I've led and mentored designers at every level, growing teams from the ground up and translating complex problems into intuitive solutions.
I also teach UX and product design at Cal State Fullerton. Mentoring the next generation keeps me grounded in the fundamentals and reminds me why the craft matters.